Data privacy statement

You can find the original German version here.


CodeSquare GmbH & Co. KG
Bayrische Str. 8
01069 Dresden
Phone: +49 174 150 5212

1. Scope and legal basis

(1) This Privacy Policy explains the nature, scope and purpose of the processing of personal information within our online offering and the websites, features and content associated with it.

(2) With regard to the terminology used, e.g. "Personal data" or their "processing" we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

(3) The term "user" covers all categories of persons affected by data processing. These include our business partners, customers, interested parties and other visitors to our online offer.

(4) The processed personal data of the users, which we use and need for our webservice, include

  • Inventory data, if transmitted to us (eg names and addresses of customers),
  • Contact details, if transmitted to us or specified in the registration for the newsletter (eg e-mail address, telephone number),
  • Usage data (eg the visited websites of our online offer, interest in our services and products),
  • Content data (eg contents of e-mail inquiries) as well as
  • Technical data (eg IP addresses, device information)

(5) The processing of the personal data of the users takes place in particular for the following purposes:

  • Provision of the online offer, its contents and functions,
  • Provision of our contractual services,
  • Customer service,
  • Answering contact requests and communicating with users,
  • Marketing as well
  • Security of the website.

(6) We process personal data of users only in compliance with the relevant data protection regulations. This means that users' data will only be processed if they have a legal permit. This is especially the case if the data processing for the fulfillment of our contractual services (eg for the processing of orders) or our online services is required or required by law, if the consent of the user exists or on the basis of our legitimate interests. Qualified interests include the analysis, optimization, security and economic operation of our website.

(7) Please note that the legal basis of the consents Art. 6 para. 1 lit. a) and Art. 7 DS-GVO, the legal basis for the processing of our services and the performance of contractual measures Art. 6 para. 1 lit. b) DS-GVO, the legal basis for processing in order to fulfill our legal obligations Art. 6 para. 1 lit. c) DS-GVO and the legal basis for processing in order to safeguard our legitimate interests Art. 6 para. 1 lit. f) is DSGVO.

2. Security measures

(1) In accordance with Art. 32 DSG-VO, we shall take into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of individuals , appropriate technical and organizational measures to ensure a level of protection commensurate with the risk. This should protect the data processed by us in particular against accidental or intentional manipulation, loss, deletion or against unauthorized access by third parties. Security measures include the encrypted transfer of data between your browser and our server.

(2) In addition, we have established procedures to ensure the enjoyment of data subject rights, the deletion of data and a response to the threat to data.

3. Disclosure of data to third parties

(1) If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant them access to the data, this is done only on the basis of a legal permission. This applies, for example, in a transmission of the data acc. Art. 6 para. 1 lit. b) DS-GVO to third parties, if this is necessary for the fulfillment of the contract, if you have consented, a legal obligation to do so or on the basis of our legitimate interests (eg the use of agents, webhosters, etc.).

(2) In addition, if we process data in a third country (ie outside the European Union or the European Economic Area) or in the context of the use of third party services or the disclosure or transmission of data to third parties, this will only be done if the special requirements of Art. 44 et seq. DS-GVO. This means that the processing takes place eg on the basis of special guarantees, such as the officially recognized level of data protection (eg for the USA through the "Privacy Shield") or observance of officially recognized special contractual obligations (so-called "standard contractual clauses").

(3) If we commission third parties to process data on the basis of a so-called "contract processing contract", this is done on the basis of Art. 28 DS-GVO.

4. Collection of access data and logfiles

(1) Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) DS-GVO within the framework of the range analysis with Matomo (see clause 8 of this privacy policy) Data on every access to the server on which this service is located (so-called server log files). This information is technically required to help you view the website and to ensure stability and security. The access data include in particular the name of the retrieved web page, file, date and time of retrieval, amount of data transmitted, message about successful retrieval, browser type and version, the operating system of the user as well as the previously visited website. The IP address of the user is only shortened and thus anonymized.

(2) Logfile information can be stored indefinitely for lack of personal reference.

5. Contact

When contacting us (via e-mail), the details of the user (your e-mail address, if necessary name and your telephone number as well as the contents) for processing the contact request and their processing acc. Art. 6 para. 1 lit. b) processed DS-GMO.

6. Newsletter

(1) We hereby inform you about the contents of our newsletter as well as the registration and transit procedure as well as your right of objection with the following information. By subscribing to our newsletter, you agree to the receipt and the procedures described.

(2) We send newsletters by e-mail with promotional information only with the consent of the recipient or a legal permission. Our newsletters contain information about our products and services, promotions and our company.

(3) Registration for our newsletter takes place in a so-called double-opt-in procedure. This means you will receive an e-mail after logging in to ask for confirmation of your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes saving the login and confirmation times and the IP address. The purpose of the procedure is to prove your registration and, if necessary, to inform you about the misuse of your personal data. This is done on the basis of Art. 6 para. 1 lit. f) DS-GVO.

(4) Newsletter2Go is used as newsletter software. Your data will be transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling and using your data for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, which was selected according to the requirements of the General Data Protection Regulation and the Federal Data Protection Act. Further information can be found here: Privacy Policy

(5) In order to register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to provide a name for personal address in the newsletter.

(6) Our newsletters contain a so-called "web beacon", ie a pixel-sized file which is retrieved from our server when the newsletter is opened. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our goal to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

(7) The sending of the newsletter and the measurement of success are based on the consent of the recipients acc. Art. 6 para. 1 sentence 1 lit. a), Art. 7 DS-GVO in conjunction with § 7 (2) no. 3 UWG.

(8) You can revoke your consent to receive our newsletter at any time. A link to exercise your right of withdrawal can be found at the end of each newsletter. If the users have only subscribed to the newsletter and terminated this registration, their personal data will be deleted.

7. Cookies

(1) For our online offer we use the technology of cookies. Cookies are small text files that are stored on your device assigned to the browser you use and through which the body that sets the cookie (here by us), certain information flow. Cookies can not run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.

(2) We only use cookies within the reach measurement with Matomo and with the use of Google AdWords Conversion, which users will be informed about separately in the course of this privacy policy.

(3) You can delete cookies in the security settings of your browser at any time. You can also configure your browser setting according to your wishes and z. refuse to accept third-party cookies or all cookies. We point out that you may not be able to use all the features of our online offer.

(4) You may object to the use of cookies for the purpose of metering and advertising purposes via the deactivation page of the Network Advertising Initiative and additionally via the US webseite oder the European webseite widersprechen.

8. Coverage analysis with Matomo

(1) On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) we use Matomo, an open-source software for the statistical evaluation of the user access. The IP address of the users is truncated before it is saved. Matomo, however, uses cookies that are stored on users 'computers and that allow an analysis of users' use of this online offer. In this case, pseudonymous usage profiles of the users can be created from the processed data.

(2) The information generated by the cookie about your use of this online offer is stored on our server and not disclosed to third parties.

(3) You can decide here whether a clear web analytics cookie may be stored in your browser in order to allow the operator of the website to collect and analyze various statistical data. If you wish to opt out, click the following link to place the Matomo deactivation cookie in your browser.

9. Google AdWords conversion

(1) On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DS-GVO) we use the online advertising program "Google AdWords" and in In this context, Google LLC's Conversion Tracking (Visit Action Reporting), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, ("Google"). Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law: more information here.

(2) When you click on an ad served by Google, a conversion tracking cookie will be placed on your machine. These cookies have a limited validity, contain no personal data and are therefore not for personal identification. If you visit certain pages on our website and the cookie has not expired, Google and we may recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers. The information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a conversion tracking tag page. However, we do not receive any information that personally identifies users.

(3) You can prevent participation in this tracking process in various ways. First, this is possible by a corresponding setting of your browser software. In particular, the suppression of third-party cookies results in you not receiving any third-party ads. You can also disable the cookies for conversion tracking by setting your browser to block cookies from the domain "". Please follow this link, which will be deleted if you delete your cookies. In addition, you can use the link to opt out of interest-based ads from vendors that are part of the About Ads self-regulatory campaign, which will be deleted when you delete your cookies. Finally, you can permanently deactivate the tracking in your browsers Firefox, Internet Explorer or Google Chrome under the link permanently. We point out that in this case you may not be able to use all the features of this offer in full.

(4) For more information about privacy at Google, see Privacy Policy or here.

10. Integration of services and content of third parties

(1) Within our online offer based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) sentence 1 lit. f DSGVO) content or service offers from third-party providers to include their content and services, such as videos or fonts (collectively referred to as "Content"). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content.

(2) The following presentation provides an overview of third-party providers as well as their contents and links to their data protection statements, which contain further information on the processing of data and partially contradictory possibilities (so-called opt-out):

a) External fonts from Google, LLC., ("Google Fonts"). The integration of Google fonts is done by a server call on Google (usually in the US). For more information on privacy at Google Privacy Policy and here Opt-Out.

b) The website includes videos stored by Vimeo. As soon as you visit our website that includes videos, your IP address will be sent to Vimeo. More about privacy at Vimeo: Privacy policy of Vimeo.

11. Rights of users

(1) Users have the right, upon request, to obtain information about the personal data that they process about us free of charge.

(2) Users also have the right to correct inaccurate data, limit the processing and deletion of their personal data, if applicable, the right to data portability and, in the event of unlawful processing, the right to lodge a complaint with the competent authority.

(3) Likewise, users may revoke consent with implications for the future.

(4) Please inform us of your request in writing to the above address. Or send an email to

12. Deletion of data

(1) The data stored with us are deleted, as soon as they are no longer necessary for their purpose and the deletion does not conflict with any legal storage requirements. Unless the users' data are deleted because they are required for other legitimate purposes, their processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data of users who must be kept for commercial or tax reasons.

(2) According to the legal requirements the storage takes place for 6 years according to § 257 Abs. 1 HGB (eg for commercial and business letters) as well as for 10 years according to § 147 Abs. 1 AO (eg for trading books and accounting documents.

13. Right to object

Users may object to the processing of their personal data in accordance with legal requirements at any time. The objection may in particular be made against processing for direct marketing purposes.

14. Changes to the privacy policy

Users are asked to keep up to date with the content of our privacy policy. We will adjust the Privacy Policy as soon as the changes in the data processing or amended legislation we require make this necessary. We will inform you as soon as the changes require your participation (eg consent) or other individual notification.